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Ulta Beauty / Copywriter

OCT.  2018 - Present, Chicago, IL

-Created 20+ social captions per week for an audience of more than 18 million on Instagram, Facebook, Twitter and TikTok
-Honed the Ulta Beauty voice to create consistent, relevant communication across the brand
-Led editorial for cross-channel marketing and major campaigns including the launch of the Conscious Beauty at Ulta Beauty™ program

-Selected to be part of the "Uncover" process to direct company-wide trend forecasting
-Created paid partnership ads for prestige and luxury brands
-Edited French-Canadian packaging translation
-Developed skincare content including a dedicated monthly page and quarterly mailer
-Wrote paid ads, email, in-store signage, digital and video overlays
-Wrote and edited the Ulta Beauty style guide

The Cheat Sheet / Image Associate Editor

AUG.  2017 - JUNE 2018,  Remote

-Designed graphics and provided ideas to increase reader engagement (page views, session duration) for a site with over 14 million monthly views

-Added images to about 60  articles per week based on key learnings in the Culture and Money & Career sections

-Created composite images for high priority articles for AOL and Yahoo

-Edited and fact-checked articles

-Created company guide to copyright laws and fair use of images for writers

The Holidog Times / English Writer and Translator

OCT.  2016 - AUG.  2017,  Paris, France

-Researched story ideas for the weekly editorial calendar and assigned to writers

-Wrote and translated 20 articles per week on animal welfare

-Wrote captions for 10 weekly videos, several went viral with over 20 million views

-Interviewed subjects on scene for exclusive articles

-Wrote copy for social posts, Facebook page likes boosted 6000%


Manhattan College / B.A. in Communication (Journalism), Minor in French

AUG.  2012 - DEC.  2015,  Bronx, NY

3.7 GPA, Magna Cum Laude, James Patterson Award for leadership and academics

L’Institut Catholique de Paris / Lettres

AUG.  2014 - JAN.  2015,  Paris, France


Feature Writing, Wordpress, Bilingual in French, Fashion, Social Media,, Sharepoint, CoSchedule, Asana, Trello, Photo Editing, Interpersonal Relations, AP Style, Microsoft Office, Google Analytics, Organization, Photoshop, Research, Adaptability, Multiple CMS Platforms, HTML

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