Resume
Experience
Ulta Beauty / Associate Manager, Social Content
MARCH. 2021 - PRESENT, Chicago, IL
-Lead end-to-end creative development across evergreen, trend, and pop culture-based content—consistently delivering results that perform an average of 200% above engagement benchmarks
-Ideated and executed large-scale, culturally resonant campaigns, including Ulta Beauty World, Lollapalooza, Annual Influencer Trips, and other high-impact media placements nationwide
-Direct on-set production for both still and video shoots, shaping storytelling with a hands-on creative lens
-Translate brand and business objectives into clear, actionable briefs that guide internal and external creative teams across copy, design, and video
-Launched and led strategy for the Ulta Beauty Community, delivering a dynamic, always-on content calendar to grow engagement and foster connection
Ulta Beauty / Senior Creative Strategist & Editorial Writer
DEC. 2021 - MARCH 2024, Chicago, IL
-Managed and mentored a team of freelance writers, ensuring tone, quality, and voice remained elevated and consistent across channels
-Defining strategic storytelling priorities and key cultural touchpoints for the annual editorial calendar
-Partnered cross-functionally to align messaging across all social storytelling touchpoints, ensuring brand consistency and performance
-Leveraged Jasper AI to test and refine campaign captions, enhancing creative efficiency
Ulta Beauty / Copywriter
OCT. 2018 - DEC. 2021, Chicago, IL
-Created 20-70 weekly social media captions (paid and organic) for a 12M+ audience, integrating real-time trends with brand messaging
-Honed the Ulta Beauty voice to create consistent, relevant communication across the brand
-Developed copy across the full digital and retail ecosystem, including social, email, in-store, site, and video, prioritizing SEO and cultural relevance
-Acted as a creative bridge between internal designers, merchants, and agency partners to bring cohesive campaigns to life
-Created memes, graphics, and social content, and appeared as on-screen talent in brand video productions
-Led editorial for cross-channel marketing and major campaigns including the launch of the Conscious Beauty at Ulta Beauty™ program
-Selected to be part of the "Uncover" process to direct company-wide trend forecasting
-Created paid partnership ads for prestige and luxury brands
-Edited French-Canadian packaging translation
-Developed skincare content, including a dedicated monthly page and quarterly mailer
-Wrote paid ads, email, in-store signage, digital, and video overlays
-Wrote and edited the Ulta Beauty style guide
The Cheat Sheet / Image Associate Editor
AUG. 2017 - JUNE 2018, Remote
-Designed graphics and provided ideas to increase reader engagement (page views, session duration) for a site with over 14 million monthly views
-Added images to about 60 articles per week based on key learnings in the Culture and Money & Career sections
-Created composite images for high-priority articles for AOL and Yahoo
-Edited and fact-checked articles
-Created a company guide to copyright laws and fair use of images for writers
The Holidog Times / English Writer and Translator
OCT. 2016 - AUG. 2017, Paris, France
-Researched story ideas for the weekly editorial calendar and assigned to writers
-Wrote and translated 20 articles per week on animal welfare
-Wrote captions for 10 weekly videos, several of which went viral with over 20 million views
-Interviewed subjects on scene for exclusive articles
-Wrote copy for social posts, Facebook page likes boosted by 6000%
Education
Manhattan College / B.A. in Communication (Journalism), Minor in French
AUG. 2012 - DEC. 2015, Bronx, NY
3.7 GPA, Magna Cum Laude, James Patterson Award for leadership and academics
L’Institut Catholique de Paris / Lettres
AUG. 2014 - JAN. 2015, Paris, France
Skills
Feature Writing, Wordpress, Bilingual in French, Fashion, Social Media, Monday.com, Sharepoint, CoSchedule, Asana, Trello, Photo Editing, Interpersonal Relations, AP Style, Microsoft Office, Google Analytics, Organization, Photoshop, Research, Adaptability, Multiple CMS Platforms, HTML